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C.P. Company

C.P. Company

In 1971 Massimo Osti founds Chester Perry brand. The name is that of the factory where Bristow, the hero of Frank Dickens’ strip, works. Massimo, working from his experience as a graphic designer, immediately created a distinctive style of communicating for his company: the toy car, the posters with their pop graphics and other props to give as gifts to shop owners. In 1978 the English clothing brands Chester Barry and Fred Perry simultaneously take legal action against the Bolognese designer for, respectively, the use of their first name and surname. Massimo then decides to evolve Chester Perry into C.P. Company. This drier, more mature name inaugurated one of the most explosive and influential bursts of creativity in the history of modern Italian fashion and would quickly make C.P. Company the essential brand of choice for Italian intellectuals and artists.

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