FRED PERRY

What inspired Fred also inspired a generation of tennis players. And then inspired a generation of rebels, musicians, film-makers and full-circle back to sports stars. But always at the heart of it , just above the heart of the player, was the Laurel Wreath. The shirt that you can recognize from across a room, across a dancefloor, across a football stadium. A part of British subcultural uniform since the 1950's, adopted by each generation as their own.