New Balance began as a Boston-based arch support company in the early 1900's, developed into a specialized shoe manufacturer in the 1970's, and has grown to become a leading global athletic products company. Since the days of selling arch supports to police officers and waiters, New Balance has been a brand concerned with meeting the needs of the everyday athlete. Part of producing superior footwear and athletic apparel is manufacturing it to fit all widths and sizes, because a better fit produces better performance. To ensure the best fitting, best performing shoes and apparel, the brand always focused on improving technology and production methods. A big part of that is maintaining five manufacturing facilities in the United States and one in United Kingdom. New Balance has also remained committed to a core set of values that include integrity, teamwork and total customer satisfaction.