At its core PAL Sporting Goods is driven by family and tradition. Their mission is to uphold and pass down their family values and passion for sports for many genera- tions to come. If anything, PAL Sporting Goods is about family sports, where participating has priority over winning. Where the quality of the game is measured by the laughs not by loss. Palmer and Lola see no difference in champs or chumps.

Palmer and Lola’s PAL Sporting Goods stands for family and quality. Able to withstand the test of time, PAL Sporting Goods is about is about inspiring new generations and carrying forth traditions. PAL Sporting Goods is about sports and play. Be it indoors, be it outdoors, summer or winter, be it on water or land, above the clouds or under a blanket.