A culture of research, experimentation, function and use are the matrices that have always defined Stone Island: the sportswear brand established in 1982 in Ravarino, in the Modena area, by the genius that is Massimo Osti, Art Director and Bolognese intellectual. Within just one year Carlo Rivetti came onto the scene. Having bought, with the GFT, 50% of Osti’s company in 1983, he took over the whole of the company in 1993, with his sister Cristina, promising the continuity that over the years had reinforced the DNA of the brand. Destined to become a symbol of extreme research in fibres and textiles, applied to an innovative design, it is known as the brand that’s redefined the common understanding of sportswear. Having immediately become a cult phenomenon, still today it maintains its position as a contemporary point of reference for younger generations. Stone Island’s strength lies in its unique capacity to work on the finished garment, via continuous experimentation with dyes and treatments created n the Sportswear Company’s colour laboratory. A department capable of combining advanced technology, experience and human capacity, that over the years has developed more than 60,000 different dye recipes.